Three illustrative family journeys.
Synthetic personas using real catalogue data — each shows the exact filters, map searches, and Sankey lookups that would produce a defensible shortlist.
Two parents, daughter aged 11, target a London independent within £35k/yr that's Outstanding-rated and shows visible Russell Group destination data.
Single parent, son in Y11 at a state grammar, looking for a boarding sixth form within 1 hour of Guildford that has a strong Maths cohort heading to Cambridge.
Wants Computer Science at a strong UK university, predicted AAB-AAA, prefers Northern campus + bursary availability.
All three personas are synthetic and exist for the purpose of illustrating product workflows. Names and specific circumstances are fabricated. School data, fees, destinations, distances, and tariff signals shown in each case are pulled from the live catalogue at page-load time.